In this era of cynicism, the American customer yearns to believe that the brands that they buy from and businesses they frequent are run above board, and by good people. Enter MarketBeat.com with a list of the most ethical American businesses, based on a national survey.

There were two businesses in Missouri that made the top 100 list. Kansas City’s Hallmark Cards ranked 8th overall. Family members still serve on Hallmark’s board over a century into its existence, and company policies continue to focus on kindness and consistency.

Hallmark Cards KCMO/Google Street View
Hallmark Cards KCMO/Google Street View
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Further down the list, at number 60 is the St. Louis based investment giant Edward Jones. Edward Jones has also been around for over a century, and consistently shows up on Fortune magazine’s list of the top companies to work for because of employee satisfaction.

Edward Jones St. Louis/Google Street View
Edward Jones St. Louis/Google Street View
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These days big business gets the side eye from many Americans. Even non-profit companies are losing the altruistic luster they’ve had for years, and don’t even get me started on non-governmental organizations. Does anyone trust those? In 2025 America, many welcome reassurance that large companies still treat customers, employees, and products with honor and dignity.

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Gallery Credit: Stephen Lenz